Máster Universitario en Comunicación y Periodismo Deportivo
Maestría
En Villaviciosa de Odón (España)
*Precio estimado
Importe original en EUR:
16.700 €
Descripción
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Tipología
Maestría
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Lugar
Villaviciosa de odón (España)
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Duración
9 Meses
The Master in Communication and Sports Journalism teaches what sports journalism is about and how it adapts to the current media environment, analyzing how the industry’s professional and social dimension has evolved nationally and internationally, including its legal and economic aspects from a practical perspective.
Sedes y fechas disponibles
Ubicación
comienzo
comienzo
Información relevante sobre el curso
From a crossed-platform approach, the Master programme trains students in journalistic work covering areas such as: • Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges when writing chronicles and articles, always acting according to the code of ethics of the journalism profession. • Television and sport. Methods and specific techniques involving the broadcast of sports events; including interviews, anchoring, editing and production of specialized content for audiovisual platforms. • Sports radio. The creation of a weekly radio program will guide students through program production, technical basics, presentation, interviews and radio commentary of sports events. • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. The multiplatform approach is a must in the business and the Program is showing this reality. • Communication management in sports organisations. Students are taught how to master the key aspects of managing a press and communication department of a sport entity (club, federation, agency, etc.), designing the fundamental aspects of its communication and decision making regarding the implications of communication when working with sports personalities and the media. Always trying to describe the sports environment, which is vital when deciding communication policies.
The Master in Communication and Sports Journalism provides a specialisation for Journalism, Social or Audiovisual Communication graduates. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers. This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification offering greatly enhanced employment prospects
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Materias
- Comunicación
- Televisión
- Radio
- Marketing
- Periodismo deportivo
- Management
- Sports writing
- Press chronicles
- Sports events
- Sports radio production
- Digital content
- Radio sports interviews
- Communicative tool
- Current television industry
Temario
MODULE I. THE SPORTS JOURNALISM ENVIROMENT
• Social aspects of the sports world.
• New trends and current status of the sports market.
• Sports framework and city marketing related to sport.
MODULE II. PRINT JOURNALISM
• News genres in sports journalism.
• Print and digital sports newspapers.
• Sports writing. Press chronicles, reportages and interviews.
Agency sports journalism. Internet and combined editing.
• Photography in sports newspapers. Digital design and layout.
Reporters and special correspondents. Coverage of major
sports events.
• Investigative and data journalism in sport.
MODULE III. SPORTS RADIO
• Situation analysis of radio sports.
• Technological world of today’s radio. Digital content
management system and mixer.
• Sports radio production.
• Radio sports commentating.
• Radio sports interviews.
• Sports and their association with the radio.
• The voice as a communicative tool.
MODULE IV. TELEVISION AND SPORT
• Current television industry.
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• Use of digital camera and lighting equipment.
• Video editing and post-production in television. Editing in
Avid.
• Production of sports television formats and sports events.
• Creation and development of sports television programmes.
Scripts and playlists.
• Preparation of television reports.
• Television presenting. Auto-cue and body language.
• Television sports commentating.
MODULE V. DIGITAL JOURNALISM AND SOCIAL
NETWORKS
• Online media world. Digital newsrooms.
• Social networks and new trends.
• The world of sports blogs. Activities and case studies.
• Technological applications in sports journalism.
• Sports website structure and SEO positioning in sports
journalism.
• Control tools in the use of social networks.
• Community manager sports media.
• Digital marketing on social networks.
• Personal branding and online reputation.
• Advertising strategy on digital media.
• Big Data and viewing data in the world of sport.
• Analytics, assessment and metrics
MODULE VI. MANAGEMENT IN SPORTS
COMMUNICATION
• Organisational chart and task distribution in a sports club
(publications and communication).
• Sports marketing and sponsorship.
• Communication and managerial skills (leadership, decision
making, negotiation and crisis management).
• Professions and sports professionals
• Press conferences. Relations with sports personalities.
MODULE VII. MASTER’S THESIS
MODULE VIII. INTERNSHIPS
Máster Universitario en Comunicación y Periodismo Deportivo
*Precio estimado
Importe original en EUR:
16.700 €