In contemporary business, it's essential to grasp the requirement to create and develop a customer service strategy. A customer service strategy indicates how you will manage your customers and enhance your interactions with them over a long period of time.
An effective customer service strategy plays a vital role in the development of the business as it defines the standards to be maintained in providing services to the customers and meeting their expectations while fulfilling their requirements.
It is also beneficial for developing customer satisfaction, retaining loyal customers and improving the standards of the business.
This unit offers a comprehensive introduction to the development of a customer service strategy. It describes the mission and vision in the context of customer service strategy and the involvement of top management.
A variety of key topics are explored in depth, including the objectives, strategies and establishment of a customer-focused culture.
You will identify the areas on which you must focus in a customer services strategy